The coronavirus has left many restaurants struggling as the pandemic forced them to temporarily close their doors and still has many operating at a lower capacity than normal.
Owners are looking for ways to bring in more revenue. Fast-casual Asian chain Wow Bao has one idea: open their restaurant inside an existing restaurant as a delivery-only “dark kitchen” eatery.
Wow Bao, which serves up steamed bao, potstickers, dumplings, rice and noodle bowls, announced on Wednesday that it has added 100 locations in just six months by partnering with other restaurants. Its food is offered via third-party delivery services like UberEats, Grubhub, DoorDash, Postmates and Caviar.
|UBER||UBER TECHNOLOGIES INC.||36.78||+0.52||+1.43%|
NYC’S ICONIC CENTRAL PARK BOATHOUSE RESTAURANT SHUTTERS AFTER 66 YEARS UNTIL 2021
Geoff Alexander, president and CEO of Wow Bao, said the company came up with the partnership plan last November.
“Although we didn’t envision this initiative as a response to the COVID-19 crisis, we are proud to say our dark kitchen platform is assisting operators to help pay rent and employ staff in order to survive this difficult time,” Alexander said in a press release.
163 PIZZA HUT RESTAURANTS UP FOR SALE AFTER FRANCHISEE FILES FOR BANKRUPTCY
Wow Bao isn’t the only “virtual restaurant” to take advantage of the proliferation of meal delivery services during the pandemic. Chuck E. Cheese has been selling pizza under the name Pasqually’s Pizza & Wings on Grubhub. An increasing number of eateries operate “ghost kitchens,” renting out kitchen space to other restaurants or adding other restaurant brands to its offerings for takeout and delivery only. And there are also “cloud kitchens,” which work exclusively with delivery