Silverstein

World Trade Center landlord Silverstein Properties turns to ghost kitchen Zuul in bid to return workers

“Food is a major concern,” Vardi said. “People are uncomfortable going between the office and outside, and ordering food still requires going down to pick it up.”

The best way to resolve those concerns is by delivering food directly to tenants’ offices, he said. But that raises issues of security and health screenings of couriers entering the building, especially within the World Trade Center.
 
That has opened an opportunity for Zuul, which operates a commercial kitchen in SoHo where established city brands such as Naya Express, Sarge’s Deli and Stone Bridge Pizza prepare smaller versions of their menus for takeout only. The food is produced from a single commercial kitchen, disconnected from any dining room, typically referred to as a ghost kitchen or cloud kitchen.

Workers can order lunch from those restaurants using a custom app for tenants. Orders must be in by 10:30 a.m. to arrive by lunch hour.

Zuul said it will rely on a small group of couriers who have been preapproved by Silverstein to ride the buildings’ freight elevators. Meals are delivered all at once to each separate office, where they can be distributed by the tenant company. The program will be offered to workers at World Trade Center properties as well as Silverstein’s other office holdings, such as 120 Broadway, Vardi said.

Pre-pandemic, Vardi said, the areas outside of office buildings included a “tsunami” of delivery couriers waiting for someone to come grab their order.

There are no such tidal waves now, at any building, as offices throughout the city are still sitting mostly unoccupied.

Safe food delivery has become part of the pitch from landlords to change that. The program is included in Silverstein promotional materials, which also outline the company’s air-filtration systems and social-distancing plan.   

RXR Realty, a major city office landlord whose