sustainability in the bathroom [Video]

Cloud Paper, a company which provides sustainable toilet paper to consumers, recently raised $3 million in its latest funding round with some celebrity investors, such as Mark Cuban, Gwyneth Paltrow, Ashton Kutcher, and Guy Oseary of Sound Ventures, taking an interest. Ryan Fritsch, Cloud Paper’s co-Founder, joins The Final Round to discuss the business and its importance, as well as its growth.

Video Transcript

Welcome back to “The Final Round.” Well, toilet paper, it’s one of the hot commodities of 2020 after the pandemic led people to stockpile it. People just could not find it anywhere, leading to this buying frenzy that in the end caused a shortage. Well, we’re going to talk to a new startup that’s taking on big names, like Charmin and Scott, with a tree-free option. And it’s backed by some pretty big names.

So joining us now, we want to bring in Ryan Fritsch. He’s a co-founder of Cloud Paper. And Ryan, some of those big names, Mark Cuban, Gwyneth Paltrow, Ashton Kuchar, just to name a few that have invested in your company, so first just talk to us about how your product is made, since it’s not made from trees, and also just the opportunity that you identified and that you see in the market.

RYAN FRITSCH: Yep, absolutely, and it’s great to be here. Thanks for having me. So yeah, we were on a mission to go save and protect a billion trees. And we’re starting with tree-free toilet paper. And so we actually use ultra fast growing bamboo in all of our products.

So bamboo is actually a grass. It’s the fastest growing plant in the world. It sequesters four times the amount of carbon, compared to an equivalent tree, and releases more oxygen, and can be harvested over and