Glu Mobile’s interior design game launches digital store for real-world purchases (NASDAQ:GLUU)

Glu Mobile’ (NASDAQ:GLUU) Design Home launches new mobile e-commerce store, Design Home Inspired, within the game. The

Glu Mobile’ (NASDAQ:GLUU) Design Home launches new mobile e-commerce store, Design Home Inspired, within the game.

The store allows players to save and shop home décor items. It also features earn discounts and rewards in digital currency to spend back in the game.

 “With Design Home Inspired, we are introducing a new way to express your style, shop and live the life of an interior designer, all while playing a game,” says Design Home executive VP Mark van Ryswyk. 

Design Home is developed by Glu’s casual games studio Crowdstar and currently has more than 1M daily active users.

Stock up 2.71% PM.

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