Italian yacht builder teams up with Hong Kong interior designers to create bespoke “floating villas” for wealthy Asians
An Italian luxury yacht builder has partnered with Hong Kong-based interior designers to create new bespoke “floating villas” targeting the wealthy in Hong Kong and Asia looking for an alternative form of holiday homes.
In an attempt to attract more buyers, the builder Sanlorenzo will be working with Hong Kong-based Steve Leung Designers to infuse luxury residential designs into the compact space of a yacht in an attempt to redefine and elevate the lifestyle among the region’s millionaires.
The new partnership will bring Leung and his team’s expertise to the rest of Sanlorenzo’s range of yachts through their “design to measure” style, according to Sanlorenzo, a shipbuilder founded in 1958 and based in Ameglia in northern Liguria region.
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“Yacht design has long been dominated by a Western lifestyle approach, which is very different from the way we live in Asia, especially in China,” said Leung, an architect and interior designer whose firm was engaged in the Novotel City project in Tung Chung and the Orchard Residences luxury apartments in Singapore, among others.
Simpson Marine Group, which represents Sanlorenzo in the regional yacht markets, has doubled its sales in Asia this year, including nine yachts by the Italian builder in Hong Kong. They contributed more than 60 per cent of the group turnover, according to its managing director Mike Simpson.
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