Wow Bao’s Groundbreaking Dark Kitchen Initiative Surpasses 100 Locations Nationwide In Just Six Months
CHICAGO, Oct. 7, 2020 /PRNewswire/ — As the restaurant industry continues to navigate this challenging time, Wow Bao, the fast-casual Asian concept steaming up bao, potstickers and more, is proud to announce that its groundbreaking Dark Kitchen initiative has surpassed 100 locations nationwide in only a six month time frame, an unprecedented amount for the restaurant industry. The program, developed prior to the COVID-19 pandemic to assist restaurants and increase margins and profits, is now more vital than ever, as it has been a significant way to help restaurants survive this uncertain moment.
“In November 2019, we created a way to help restaurants grow top line sales and bottom line profits,” said Geoff Alexander, Wow Bao President & CEO. “Although we didn’t envision this initiative as a response to the COVID-19 crisis, we are proud to say our Dark Kitchen platform is assisting operators to help pay rent and employ staff in order to survive this difficult time.”
Unlike Ghost Kitchens, which allow restaurants to rent space at larger kitchen facilities, Wow Bao’s model offers brick and mortar restaurants alternative sources of revenue by using their existing kitchen space to prepare Wow Bao’s menu offerings. Items are made and shipped frozen to the participating restaurants, prepared by the restaurant’s kitchen staff and made available to consumers through third-party delivery services including, DoorDash, UberEats, GrubHub, Postmates and Caviar.
The goal of Wow Bao’s Dark Kitchen is for operators to achieve a minimum of $2,000 in weekly sales within the first six weeks of launch. Multiple operating partners have already surpassed $5,000 in weekly sales; generating an annual run rate of $260,000 with a projected bottom line of more than $100,000. Additionally, the Dark Kitchen program revives the supply chain by increasing demand, thereby supporting farmers and food suppliers, as well as