Launched

How Kolkata’s Chowman launched two new restaurants and a cloud kitchen amidst the pandemic

Bengal and Bengalis can go on for years debating over Mohun Bagan and East Bengal, CPIM and Trinamool, and Ilish and chingri. But one thing that all bengalis seem to agree on is Chinese food and music. And Kolkata-based Debaditya Chaudhury seems to have made it to the heart of Bengalis through both. 

The musician-turned-entrepreneur is the founder and Managing Director of Kolkata’s leading chain of Chinese restaurants, Chowman. Starting as a small restaurant in Kolkata in 2010, today Chowman has 15 outlets spread across the city. It has also extended its wings and recently launched a cloud kitchen in Bengaluru

“My aim was to create a human character, similar to KFC and McDonald’s. I wanted to go with Mr Chow in Town, but we were not able to get registration for that name. I then decided on Chowman, which sounds similar to Chowmein — the first thing Indians think of when they think Chinese,” Debaditya tells SMBStory

Chowman claims to have recorded a ten-fold increase in its delivery and takeaway services during the pandemic, and has also managed to retain its set of loyal customers. 

Chowman

Debaditya Chowdhury, Founder and Managing Director of Chowman

Love for food and music 

After completing his graduation from St Xavier’s College, Kolkata, Debaditya went on to pursue MBA from IISWBM. However, his mind and heart was always towards music and food. 

“Growing up in a house next to Kim Wah (a popular Chinese restaurant in Kolkata), my passion for Chinese food started at a tender age. I dreamed of opening a restaurant in my hometown since my college days,” says Debaditya, who is also the founding member and keyboardist of Bengali rock band Lakkhicchara.

His love for the cuisine was almost innate and it took physical form

How Two Music Industry Professionals Launched A New Business During A Pandemic

When the pandemic hit the U.S. in March, married couple “Zito” and Christin Zito were trying to figure out next steps. Zito, who spent the past 20 years on the road most recently serving as production manager for Steve Aoki, and Christin, a celebrity hair and makeup stylist, weren’t sure what to do.

On Easter Sunday the couple was planning a cheat meal for their diet and Zito had a sourdough starter already made. While brainstorming what to make with it, they settled on sourdough cinnamon rolls. Having previously baked sourdough bread during Covid-19, the Zitos immediately knew there was something special about the sourdough cinnamon rolls. When Christin posted a photo on Instagram of their cheat meal, the outpouring of comments from people wanting a roll for themselves got them thinking. Soon, the couple began selling cinnamon rolls in their subdivision in Tennessee and the first weekend they sold 63 rolls, the following weekend 83 and by the third weekend they baked and sold over 120 sourdough cinnamon rolls.

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“By the fourth week we had over 200 orders,” Zito tells me. “[I thought] ‘OK, I think we’re onto something here.’ So how can we scale it? How can we grow it? And how can we move it towards a business that can sustain us during this time?”

Logistically minded, his day job as a production manager for the past 21 years had Zito responsible for all aspects of a touring show including hiring the lighting and sound team, video crew and

Complimentary Interior Design Hong Kong Service Launched By BoConcept Hong Kong

Press release content from Marketers MEDIA. The AP news staff was not involved in its creation.

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