The Democratic Congressional Campaign Committee (DCCC) on Wednesday announced a seven-figure ad campaign targeting Hispanic voters in battleground districts throughout the country.
The digital, print and radio ads seek to promote mail voting and to support candidates in tough races.
“We are not taking anything or anyone for granted and our latest investment in digital, print, and radio advertising will reach voters where they get their news,” said Rep. Cheri BustosCheryl (Cheri) Lea BustosRepublican fears grow over rising Democratic tide Biden, Democrats see late opportunity in Texas The Hill’s Campaign Report: Biden asks if public can trust vaccine from Trump ahead of Election Day | Oklahoma health officials raised red flags before Trump rally MORE (D-Ill.), chairwoman of the DCCC, in a statement.
“These investments are only possible because of the early commitment we made to research in critical Latino communities, and build on our on-the-ground work to engage and mobilize Latino voters across the House battlefield,” added Bustos.
The digital ads will run on platforms including Facebook, Instagram, Pandora, Snapchat and YouTube.
They will target voters in five districts in California; two each in Arizona, Nevada and New York; one each in Colorado, New Mexico, Nevada, Georgia, New Jersey, Utah and Florida; and eight districts in Texas.
Similarly, radio ads will target nine Texas districts, three in California, two in New York and one each in New Mexico and New Jersey.
Print ads will focus more heavily on California. They will be aimed at voters in six of the state’s districts, as well as in four Texas districts and one each in Florida and New York.
The distribution of ads reflects the DCCC’s battleground map. It is defending substantial gains made in 2018 in California and hoping to replicate that success this year in Texas.
The latest ad