Williams Sonoma Just Teamed Up with Ghetto Gastro and Crux for a Bold New Kitchen Line

Photo credit: CRUGG From House Beautiful This new bold kitchen collection won’t just stand out

Photo credit: CRUGG
Photo credit: CRUGG

From House Beautiful

This new bold kitchen collection won’t just stand out on your countertops, but will raise awareness about social injustice issues, too: Williams Sonoma just launched its new collection CRUXGG. Created in collaboration with Bronx-based cooking collective, Ghetto Gastro, and kitchen design and manufacturing company, CRUX, the collection features seven sleek simple-to-use appliances like the BRED, a two-pound bread maker, or the TRNR, a double-rotating waffle iron.

Photo credit: CRUGG
Photo credit: CRUGG

But what makes this collection so unique and powerful is the work Ghetto Gastro does behind the scenes. The collective started as a group formed to showcase the culinary excellence of the Bronx, but later added social injustice to its agenda and dubbed itself the “Black Power Kitchen,” according to its Instagram page. Founded by South Bronx natives Jon Gray, Lester Walker, and Pierre SerrĂ£o, Ghetto Gastro works to empower, educate, and entertain through food. As the trio often says, “food is a weapon,” and can be used to strike up conversations around race, class, food inequality, and more.

Each product in the CRUXGG collection has a black matte finish complemented with red accents and a fun name. For example, the DRIP is a 14-cup coffee maker; the MUSA is an airpro cook and fry; the NEFL is a six-slice digital air frying toaster oven.

The best part? All proceeds of sales from the collection through October will go to Colin Kaepernick’s Know Your Rights Camp, according to this Instagram post. This campaign works to empower the next generation of leaders of color. You can shop the collection below.

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